Cadbury Snaps vanished

The dreamiest dairy milk chocolate, shaped like a Pringle but way tastier. Cadbury Snaps were little, concave crisps from chocolate heaven and were super popular back in the earlier 2000’s. 

They were packed with flavours and textures that included orange flavour and a particularly crispy variety that contained delicious wafer biscuits fragments and popped rice, covered in chocolate that would melt in your mouth.

They were in an enormous packet that often lead to disappointment once it was opened as there were barely any in there. The packaging to product ratio was miles off and not nearly enough to share with your family, not that you’d want to. 

3 different flavours of cadbury snaps on a stripey, pink and blue and white background

What did they look like?

Shaped like Pringles but a considerable size smaller and when you’ve got a craving for chocolate, you wouldn’t want a cheese and chive crisp. 

Cadbury Snaps flavours

They came in four different flavours:

Mint Chocolate Snaps
Orange Snaps
Hazelnut Snaps
Milk Chocolate flavoured Snaps.

Nutritional information

Amount Per 1 curve
Calories 15 Kcal (63 kJ)
Calories from fat 9 Kcal

% Daily Value*
Total Fat 1g 2%
Saturated Fat 1g 5%
Total Carbs 2g 1%
Sugars 2g 8%

Cadbury Snaps ingredients:

WHEAT flour, sugar, palm oil, cocoa butter, cocoa mass, skimmed MILK powder, dextrose, whey permeate (from MILK), rapeseed oil, MILK fat, whey powder (from MILK), glucose-fructose syrup, molasses, salt, emulsifiers (E442, E476), raising agents (sodium carbonates, ammonium carbonates), flavouring.

When did they first appear?

Cadbury launched Cadbury Snaps in early 2004, quickly making them a bubbly chocolate delight. The packaging was way too much compared to what you found inside, there weren’t many in each box.  They only lasted around 6 years, being discontinued in 2010, which is a shame as they were absolutely delicious. 

What other sweets were around at the time?

Other discontinued chocolate bars like Cadbury Dream, Kitkat Caramac, Cadbury SnowFlake, Mars Delight and Cadbury Marble – the chocolate bars that Britain would absolutely love to have a bite of just one more time!

Between 1996 and 2010 these delicious chocolate treats were ruling the roost in our sweetie draws at work. 

Cadbury Snaps advert

Take a look at the video below to take you back to January 2005, which is a Cadbury Snaps advert titled, ‘Made for sharing’

Why were Cadbury Snaps discontinued?

After a difficult decision, these delightful chocolate snaps were discontinued in 2010 – it’s never been fully explained. One possible explanation includes that they were usually on supermarket shelves up really high as they didn’t fit on the lower shelves.

This meant that they were less visible and consequently not selling as well as they were predicted to. 

The petition!

8 years ago in 2014 Scott Cockwell created a petition to bring back Cadbury Snaps! He had a good following and decent reaction however, it wasn’t enough to bring them back. Maybe one day? 

In Scott’s words “I have very fond memories of these Snaps. They were my favourite chocolates, and were basically chocolate Pringles. I would love them for them to come back even if it’s for a limited period, so we can all bask in glory that is Cadbury Snaps.”

Can you still buy Cadbury Snaps anywhere?

Sadly, they’re no longer available on the shelves and as a result, you’re no longer able to purchase them. 

After 6 years of being in our super markets and sponsoring TV shows like Coronation Street, it all came to a head in 2010 where the chocolate covered rice bubble discs were discontinued.

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